Luka Jović
What did Frankfurt’s 60 million strikers become?
10.09.2025 – 7:47 p.m.Reading time: 4 min.

With Eintracht Frankfurt, Luka Jović celebrated great success and was finally sold for a lot of money. How did the former super striker continue?
The Bundesliga is bought empty and loses all of its stars. When the transfer window for Germany’s highest division closes in late summer, this complaint can be heard from year to year. This year, Florian Wirtz, Nick Woltemade, Xavi Simons and Benjamin Šeško again went abroad.
However, the jump abroad and the associated high transfer fees actually mean a career jump for the professionals. T-Online takes a look at prospective superstars, which turned out to be more than may fly. This also includes Luka Jović, Frankfurt’s former 60 million man.
When Luka Jović opened in Frankfurt in summer 2017, Eintracht was not even ready to put large sums of money on the table for the Serbs. The then 19-year-old offensive man from Benfica Lisbon came to the Main for two years. In Portugal, Jović had hardly been able to prevail in one and a half years and only collected very little playing time.
Jović already hung the call of an unprofessional work setting. In Frankfurt, the Serb met Niko Kovač for a trainer who placed great importance on discipline. At first glance, what worked as a collaboration that was doomed to fail turned out to be a perfect duo.
Kovač brought the Serbs on line. Later Jović enthusiastically said about his coach: “Kovač helped me find the right way. He didn’t give me the chance to be lazy for a moment during training. I didn’t have a minute.” For that he was extremely grateful to him. “Kovač was an important coach for me. He made me a better player and also a better person.”
So Jović’s time in Frankfurt was extremely successful. Already in his first season at the SGE, the striker came to a respectable eight Bundesliga goals. His most important goal, however, fell in the DFB Cup when he scored the decisive goal in the semi-finals against FC Schalke 04 with a step-off chopping trick and brought Eintracht into the final. There his team surprisingly won the title with a 3-1 triumph against FC Bayern. However, Jović had to look at the game from the bank.
In the following season, he made the final breakthrough: with 17 Bundesliga goals, including a five-pack against Fortuna Düsseldorf, and ten goals in the Europa League finally became the top performer of Frankfurt. Together with Ante Rebić and Sébastien Haller, he formed the so -called “buffalo herd” in the storm. An allusion to the pronounced physicality of the offensive trio. However, the three remained only one season.
