The event launched by the Minister for Foreign Affairs and that for Sport Abadi to strengthen the diplomacy of sport and promote export of Italian sports industries. The new ambassadors appointed: there are Kimi Antonelli and Gianfranco Zola

Journalist

September 9, 2025 (Edit at 9:24 pm) – ROME

The increasingly central sport for Italian diplomacy. In a great event in Villa Madama, historic Roman palace from which in addition to the city you can see the Foro Italico and the Olympic Stadium, the vice -president of the Council and Minister of Foreign Affairs and international cooperation, Antonio Tajani, and that for sport and young people, Andrea Abodi, inaugurated the second edition of the “Day of Italian Sports in the world”, dedicated to “Mountain and Sea”, anticipating the great sporting events that will host the next year: Milan Cortina and the Mediterranean Games in Taranto.

potential

In front of a rich audience composed above all by the many federal presidents who have returned from the Coni National Council, in addition to President Luciano Buonfiglio and that of the Milan Cortina Foundation Giovanni Malagò, Tajani – after having “called” the applause for the girls of the volleyball, remembered the tennis champions “because there is not only Sinner” and spoken of a “crazy victory of Italy, the time has come to return to the World Championships” – The event: “This is not only a sporting promotion initiative, but a way to enhance a sector that sees many excellence. We must ride certain results to present the Italian planet, to make our Ambassadors to better use this sector in order to sell the products of the Italian sports industries abroad. There are many international events that our country hosts: the winter games, the Giro d’Italia that also makes known less notes of our country, The America’s Cup and the Mediterranean Games: today we export products for 623.5 billion, I would like to arrive at the end of 2027 with 700 billion by focusing a lot on sport “. Other numbers: 24.7 billion of added value generated by sport, 400 thousand jobs and an impact on GDP of 1.38%. While the export of sports goods, equal to 4.7 billion, places Italy among the first 5 world exporters, the latter in Europe. The games of Milan Cortina will then have an impact of 5.3 billion of economic impact, with an estimated infrastructure inheritance in 3 billion.

peace

Tajani also spoke of sports as a “tool of peace, now there is a need as never before. We hope we can recover the Olympic spirit for which Sparta and Athens stopped fighting, we would like to stop wars between Russia and Ukrainian and Israel and Hamas, but it will not be easy”. Concept also reiterated by Minister Abodi: “We hope the world can pacify itself, perhaps thanks to the contribution of sport. The minister had the brilliant intuition of celebrating Italian sport, not the moment in which one wins, it would have been too easy, but in his daily commitment, also for the whole country in the world”. The theme was addressed in a very direct way by President Malagò: “Important also think of what happens in the Middle East and between Russia and Ukrainian. On October 19th we will be at the UN to talk about Milan Cortina and respect for the Olympic truce. We feel very much responsibility for the perspective of the conflicts to which we witness and hope that this hope will materialize: it would be the largest signal that our country can give to the world”.

the protocol

The “Italian sport day in the world” was also an opportunity for Minister Tajani, the one for Sport Abadi, the president of Coni Buonfiglio and that of the Cip Marco Giunio De Sanctis to sign a protocol of agreement of promotion of Italy abroad, setting up the diplomatic-substular network and that of the delegates of the Olympic Committee. “The lesson of sport is clear: you only win teaming up. Italy is a great team that grows, competes and dialogues in the world just like in sport”. Buonfiglio smiles: “It is wonderful that now every athlete in fact becomes an exponent of Italian diplomacy”. And De Sanctis: “Finally the government understood the enormous potential even of the image of sport”.

Ambassadors

Eleven the new ambassadors appointed on this special day: Kimi Antonelli (F.1, San Marino), Maurizio Margaglio (ice skating, Finland), Gianfranco Zola, Vincenzo Montella, Gigi di Biagio and Sofia Cantore (football, England, Turkey, Saudi Arabia, United States), Niccolò Campriani (shooting and vice -president of the organizing committee and Sport Director of the Olympiad of Los Angeles 2028, the United States), Gianluca Pascucci (NBA manager, the United States), Alessandro Calbucci (Beach Tennis, Brazil), Dario Capelli (Ski Paralympic, China) and Carola Saletta (Hockey, Switzerland). “They will have to ensure that their personality is useful to the Italian system, promoting our country,” explained Tajani. “It is an honor to be here, now I am CT and it is fantastic to continue cultivating my great passion,” said Margaglio. And Campriani: “I thank the Tajani and Abadi ministers for thinking about me, I remain at the service of sport, the sport that makes us parade behind a flag and that combines athletes from all over the world in challenges creating a unique bond”.



ttn-14