Puma’s shares have meanwhile sagged by four percent on Tuesday afternoon. Before that, major shareholder François-Henri Pinault had declared that the sporting goods manufacturer had to keep all options for his asset society open.
Artemis holds 29 percent of Puma. Pinault made this statement on the shareholder: interior assembly of the luxury group Kering, which he leads.
At the end of August, speculation appeared, Artemis searches options including a sale of its puma shares. In collaboration with consultants, Pinault contacted potential buyers: Inside like Anta Sports Products and Li Ning, the Bloomberg news agency had reported, citing informed people. The recently heavily battered stock had clearly jumped on the rumors at the time.

