Lorenzo Bertelli will be CEO of Prada in the future.
Patrizio Bertelli, Chairman of the Board of Directors of the Prada Group, confirmed in an interview with Harper’s Bazaar last week that his son Lorenzo will take over the management of the family business. Lorenzo Bertelli Chief Marketing Officer and Head of Corporate Social Responsibility has been the Prada Group since 2024. He is responsible for both the marketing and communication strategy and the company’s entire sustainability approach.
The current CEO of the company is Andrea Guerra. Lorenzo Bertelli will be taken on his role in the future. When asked about the “challenges of the third phase, that of the generation change”, Patrizio Bertelli replied to Harper’s Bazaar that the transition was prescribed: “We defined it with Lorenzo. He will take on the role of the CEO. In the current phase, with Andrea Guerra as CEO of the group and RAF Simons as co-creative director of the brand, we have a very strong signal, to the stock exchange, the investor: inside and the group sent. “
He added: “It is important to have started the transition process; now it is about accompanying it as well as possible.”
Who is Lorenzo Bertelli?
Lorenzo Bertelli was elected managing director on April 24, 2024 by the Prada Group’s shareholder meeting. In 2019 he was appointed the group of marketing and 2020 as responsible for corporate social responsibility. He has been Chief Marketing Officer and Head of Corporate Social Responsibility of the Prada Group since 2024. He is responsible for the marketing and communication strategy and the entire sustainability approach of the group.
Lorenzo is the son of Patrizio Bertelli and Miuccia Prada Bianchi. Prada is the managing director and together with RAF Simon’s co-creative director of Prada. Lorenzo Bertelli joined the company as head of digital communication in 2017. He completed his philosophy studies at the University of San Raffaele in Milan in 2008. Bertelli is the managing director of Prada Holding Spa, an important shareholder of the company and in other subsidiaries. He is a member of the nomination committee and the sustainability committee.
The numbers of the Prada Group
The Prada Group completed the first half of the year with net sales of 2.74 billion euros, an increase of nine percent compared to the same period last year. The retail turnover was 2.45 billion euros, ten percent more than in the previous year, with growth in all geographical regions. For the Prada brand, retail sales fell by two percent compared to the previous year. Miu Miu recorded a 49 percent increase in sales compared to the previous year.
The adjusted result before interest, taxes and depreciation (EBITDA) amounted to 619 million euros, an increase of eight percent compared to the first half of 2024, which corresponds to a margin of 22.6 percent, in accordance with the previous year. The net finance position was positive with 352 million euros, after paying 398 million euros in dividends and 294 million euros in investments. The net profit for the half year was 386 million euros.
The collections designed, produced and displaced by the group are available in over 70 countries via a network of 620 own shops (as of June 30, 2025), the direct e-commerce channel as well as selected online retailers and department stores worldwide. The group, which also works in the areas of glasses and cosmetics, has 25 production facilities and 15,529 employees worldwide.
This article was used with digital tools translated.
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