The clothing provider Roy Robson has a solid preliminary order growth for the 2026 spring/summer season. Despite the continued challenging market conditions, the company was able to achieve a medium -sized plus and thus confirms its stable position in the fashion trade, Roy Robson said on Wednesday.
According to the company, the pre -appointments rose by three percent in Germany, and an increase of five percent was recorded internationally. The markets in Germany, the Middle East and in Ukraine developed particularly positively. “We are particularly pleased with the situation in Ukraine, especially with a view to the situation in Ukraine: on the inside,” said Moritz Hinz, Director International Sales.
The Formal Wear segment was identified as an essential growth driver. The previous year’s level could be kept in the Casual Wear area. The company also achieved good results with separate suits (snos), shoes and knitted goods, according to the message.
In addition to the positive number of preliminary demands, Roy Robson also sets significant accents in marketing. For the spring/summer season 2026, over 100 sales outlets in the roof region and in the Benelux countries are again participating in the “The Evening Edit” campaign. The accompanying marketing package includes side dishes, print ads, social media measures and actions at the Point of Sale and is supported with a circulation of over two million copies.