Just like his acting colleague Frank Lammers, Jeroen van Koningsbrugge will advertise a supermarket. Where Frank is the figurehead of Jumbo, Jeroen is now of Albert Heijn. “Three tons.”
A striking development: so far, Albert Heijn has always performed unknown faces in his advertising campaigns, but this time has pulled the pouch and connected Jeroen van Koningsbrugge. “My father was a supermarket manager at Albert Heijn, so I know how things are really going in a store,” he responds.
Panel king
TV authority Tina Nijkamp finds it striking. She thinks Jeroen has partly chosen this way out because he is suddenly hardly asked for programs on television.
She writes on her analysis canal: “Until recently, Jeroen was the TV panel king of the Netherlands. In almost every TV show he was team captain. But unfortunately for Jeroen: RTL 4 (and NPO and SBS 6) hardly do Studio Panel Shows anymore.”
Studio shows
Studio shows are rapidly getting out of the grace. “It is expensive and a cheaper soap such as the pickle king or Gerard Joling scores better. And so Jeroen had to look for another job that costs little time but is very lucrative.”
How much does Jeroen take for this? “I suspect around 250 to 300 thousand euros a year? Frank Lammers said in 2016 that he had to do twenty films for the amount he gets from Jumbo.”