Puma bumps into a red house and bride a new version of the ‘Indoor’ sneaker.
The Herzogenaurach sporting goods and the Baden State Brewery Rothaus publish the “Indoor Pannenzäpfle”, which was created in cooperation with Sport 2000, the trade network announced on Tuesday. The flagship beer is transferred to the Puma silhouette.
Brown mesh in pine cone optics, suede overlay in bottle-glass brown, a green form strip as a tribute to the forests of the Black Forest and a tongue in the style of the beer label refer to the “pineed cone” beer. Details such as golden lace tips with fir cone embossing and a golden heel film that can be deducted as with the original beer round off the model. In keeping with this, the shoe box is based on the brand’s beer box.
“The implementation is full of details and surprises for real connoisseurs: inside,” said Marc Scheiner, Head of Division Sportstyle & Training at Sport 2000. “Combined with the retro style, the shoe has to become a real collector’s piece and generate a high demand.”
The collaboration is only available through selected partners: Inside the ‘Sport 2000 Sneaker Force’ in Germany and Switzerland. As a result, the company belonging to the AnwR Group wants to support the connected sneaker specialists with unique services. The new partnership is building on the cooperation with Puma and Schwarzwald Tourismus GmbH, which has already produced four exclusive models for the trading partners.
The collaboration is from 43 and a half (Frankfurt), Afew-Store (Düsseldorf), Asphaltgold (Darmstadt, Frankfurt), the stable (Crailsheim), Glory Hole (Hamburg), Glückstreter (Bremen), Harlem (Dresden), HHV (Berlin), JNS (Landau in the Palatinate), Orange Jungle (Erfurt, Jena), Perplex, (Koblenz), pacemaker (Dresden), Sneakertwins (Schwäbisch Gmünd), Speed Footwear (Rheine, Lingen, Nordhorn), De’javu (Eisenach), Suppa (Stuttgart) and Pomp It Up (Basel, Geneva, Neuchâtel, Lausanne, Zurich).