Peruvian fashion is determined to conquer the international scene. Under the direction of Promperú, the Peruvian Commission for Export and Tourism, established brands and new talents presented themselves in the showroom of Alegra Collective in Amsterdam. They showed Europe the creative power of the country and its commitment to sustainability.
The collections of these established names and new talents – many of them already present on renowned catwalks and measure such as the ciff in Copenhagen, Tranoï in Paris or the Coterie in New York – are characterized by the use of regenerative fibers. These include alpaca wool, pima cotton or Shiringa leather, an innovative vegetable latex from the Amazon area. These materials are processed into knitting goods, hand -woven accessories, shoes and handmade luxury bags. Those present were able to convince themselves of the creative strength of the country.
Get to know some of the brands that Peru bring to the top of the international sustainable fashion.
sake
Sake is a brand that reinterprets fashion with traditional knowledge and regenerative materials. It relies on an approach that strengthens local communities and protects ecosystems.
Craftsmanship processes are not replicated or idealized in the collections. They are reactivated, anchored in the context and guided by respect. The materials used correspond to the same ethics: wild rubber, which is collected without damage to the environment, non -toxic plant colors and chrome -free tuning. This creates the collections from deep connections to humans, plants, time and territory. They turn into pieces that preserve memories.
Anyi
The fashion label Anyi was created from the encounter of the Peruvian cultural heritage with Danish design. Founded by Adriana Cachay and Lærke Skyum, it has set itself the goal of embodying in every piece sustainability, timeless design and maintaining the handicrafts.
Under the motto “Today for you, for me tomorrow”, the collections are designed for durability and manufactured with care and dedication. Her most recent suggestion, ‘First Light’, is reminiscent of “the floating moment between silence and flowering”, a prelude to the coming. With a palette that contrasts sun -bleached pastel tones with deep tones, the collection explores the intimacy of everyday rituals and the elegance of subtle contrasts. Balloon sleeves, structured collar and airy textures shape a reserved romance, which is reinterpreted from the manual legacy with contemporary clarity.
Estrafalario
Estrafalario is a Peruvian brand for regenerative fashion, which was founded by Valery Zevallos in 2016. It emerged in response to social inequality and the environmental impact of industry. Your approach focuses on converting textile surpluses into unique items of clothing. It combines upcycling techniques with hand embroidery. Each piece is the result of a process in which design, sustainability and social effects are intertwined. More than 178 women in precarious situations were part of their production chain through an empowerment program that makes fashion an instrument of social transformation.
Your collection ‘A Tribute to Memory and Movement’, made entirely of Pima Kotton-Deadstock, contains hand embroidery. These are reminiscent of stories about the resistance of migrants: inside, where memory and movement become brave acts. Each garment presents itself as a bridge between the past, present and the future and consolidates fashion as an artistic means of expression with meaning.
Clio
Clio Knitwear focuses on emphasizing the extraordinary properties of natural fibers such as baby alpaka, organic Pima and Tanguis cotton, a merzerized Pima cotton and high-quality mixtures. Although traditionally associated with winter, these raw materials are characterized by their natural properties. They allow the body to adapt to high summer temperatures.
The brand works with manual techniques such as knitting, crocheting, pedal weaving, macrame or embroidery that integrates it into clothing that does not depend on a certain season. Your collections are looking for simple, timeless shapes and textures with personality. They are the result of a design that focuses on longevity and authenticity.
Fringe mod
Founded by Lucy Barandiarán in 2019, Fringe Mod is a Peruvian brand that combines local handicrafts with luxurious natural fibers such as alpaca, merino wool and pima cotton. Her contemporary aesthetics, inspired by the retro look of the 1970s, is between classical and avant-garde. The brand name, which refers to fringes as a border and decoration, constantly researches new forms and structures. Fringe Mod wants to position itself on the border between art and functionality.
Their collection ‘Ocean Breeze’, made entirely of Pima cotton, presents Marineblaue, turquoise, aquafarbene and denim melange tones that are reminiscent of the movement of the waves and calm of the sea breeze and conjure up the Peruvian summer.
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