The closure of lists for the next legislative elections repeats an old Argentine custom of making ballots with celebrities and media personalities. From vedettes to former soccer players, from Streamers to humorists, these figures aspire to transform their popularity into votes.
In the contrary of traditional political discourse, Congress is emerging with faces that the general public knows more for its passage through television, football and show than for its political tours. Among the names that emerge with their own brightness, Virginia Gallardo Heads the Liberty List progress (lla) by the province of Corrientes. The exvedette and television panelist is offered as a candidate, backed by its proximity to Javier Milei and her media profile, accompanied by Isidro Gapel Rekosup and Aimará Power on the provincial ticket.
In Greater Buenos Aires, where votes weigh more, Karen Reichardt Surprise with his jump from the world of the small screen to the political arena. Recognized in the nineties for his show in “Cola Brigade” next to Guillermo Francellahis participation in “worse is nothing” and his passage on the cover of Playboy, today represents the most media wing of freedom progresses. It is located as a second candidate after José Luis Espert In the province of Buenos Aires.
On that same ballot, it appears Sergio “Tronco” Figliuolostreaming driver and enthusiast activist from Milei. Linked to the channel Neura and usual face in the contents of Alejandro Fantino, Integrate the eleventh placed into the Buenos Aires payroll, sharing a list with other libertarian referents.
In the city of Buenos Aires, Claudio “El Turco” Garciaformer soccer player of Racing Club and the national team announced its candidacy for national deputy for the Integrate partynext to the ex -legislator Daniel Amoroso. With a story of personal improvement, he occupies third place on the ballot, behind loving, promising to “go to the court” with a renewing look.
Another of the celebrities on stage is by the humorist Raúl Biaggioni, aka Larry de Clay, that returns to politics after being councilor of Escobar in 2000. Today, he settled as a third candidate in the list headed by Santiago Cúneo. While Jorge Porcel Junior, Son of the mythical humorist Jorge Porcel, appears as the third candidate for national deputy for the city of Buenos Aires, representing the Plural movement, With Marcelo Peretta as head of the list.
Under the umbrella of political chaos and the renewal of speech, everyone adds to the campaign with a common denominator: media notoriety. An electoral strategy, widely used in the nineties during menemism, which becomes the first asset in the electoral escalation of emerging fronts and rupturist political spaces.
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