The celebrated English football player has a pronounced style of style that made him a style icon among the athletes. He perfectly embodies Pharrell Williams’ vision of dandyism and individual expression in men’s fashion. The campaign shows outstanding pieces of spring/summer 2026 Formalwear collection: from timeless business clothing to modern tailor art to exquisite evening wear.
In a series of photos and videos, Jude Bellingham presents inspired suits as well as classic and timeless silhouettes inspired by work clothes. The formalwear collection for spring/summer 2026 continues the tradition of the house to continuously refine and reinterpret tailoring art. This season she has a selection of modern essentials in Marineblau and other color nuances. The collection was designed with regard to sophistication and the highest demands and is aimed at modern gentleman – whether for business, leisure or special occasions.
The looks are supplemented by leather goods from the newly interpreted LV Aerogram line. Slim, softer lines and more subtle branding shape the smooth, at the same time durable, waxed veal leather. The manual processing is shown in leather straps and caps, reinforced by matt clay-in-tone fittings and stepping seams. The Boarding Messenger, the Keepalls 50 and 35 as well as the Duo Pouch – designed for the meetings of a generation that can take place anywhere.
The campaign emphasizes characteristic details of the collection and shows its refined material mix and the savoir fairly of the house. True Louis Vuitton’s approach to the dandy silhouette and attitude, she connects business, travel and occasional clothing for an expression of elegance and modern sophistication-worn by an athlete who applies both to and next to the field.

The spring/summer 2026 Formalwear campaign for men starts on August 14th in the print media and on the digital platforms of Louis Vuitton. The collection is available in the boutiques from August 28, 2025.
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