Pandora achieved strong sales growth and healthy margins in the second quarter. The company successfully navigated through a turbulent global economy, which is characterized by currency fluctuations, tariffs and rising raw material prices.
The jewelry company recorded organic growth from eight percent to 7.075 billion Danish crowns in the past quarter. This corresponds to sales growth on a comparable basis of three percent and growth by expanding the branch network of five percent.
While some European markets were confronted with challenges, the continent recorded an increase in sales on a comparable basis of one percent. This increase is particularly due to double -digit growth in countries such as Spain, Portugal and Poland. With growth of eight percent, the US market remained strong on a comparable basis.
Pandora’s gross margin remained stable at 79.3 percent. This despite a headwind of 170 basis points due to exchange rates, tariffs and raw material costs. The company’s EBIT margin was 18.2 percent; Current -adjusted it would have been 19.4 percent. This illustrates the significant influence of the external economic burdens. Despite these challenges, the profit per share of Pandora rose by six percent and currency -adjusted by 18 percent.
With a view to the future, Pandora continues his ‘Phoenix’ strategy. The strategy focuses on brand, design, markets and personalization. In the second half of 2025, two new collections – Pandora Talisman and Pandora Minis – will be launched. These are intended to refresh the core range of charms and underline them. The company is also preparing a new ‘Be Love’ marketing campaign for the holidays. This is intended to deepen the emotional connection to the customer: on the inside by storytelling.
The company confirmed its forecast for 2025 with organic growth of seven to eight percent and an EBIT margin of ‘around 24 percent’. This despite the effects of the current tariffs. While trading in July, due to a weak closing sale and the time of introducing new products, a slight decline in space -adjusted growth recorded, President and CEO Alexander Lacik were confident. “In these turbulent times, we are satisfied with another quarter with a high single -digit organic growth and strong profitability,” he said. Lacik attributed the success to the attractiveness of the brand and the global presence. He confirmed that a promising product pipeline and new marketing campaigns will help the company to achieve its goals for the year.
This article was used with digital tools translated.
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