“Golden” by Huntr/X does not only cause a sensation in the USA. It comes from a Netflix animated film that should now go to school.
The song “Golden” from the Netflix animated film “KPOP Demon Hunters” was the first female K-pop song to reach number 1 on the Billboard Hot 100.
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The fictional K-Pop Girlgroup Huntr/X, consisting of the voices of Ejae, Audrey Nuna and Rei Ami, sets a new milestone in music history.
“KPOP Demon Hunters” tells the story of the band Huntr/X, who fights against demons with her music. Since the film was published in June, he has become the most watched animated film on Netflix.
“Golden” streamed over 30 million times
The music plays a central role. Unlike many animation films in which songs often serve as filling material, they are an integral part of the action, as the Korean-Canadian co-director Maggie Kang explained to the “BBC”.
“Golden” recorded almost 32 million official streams in the USA in the first week of August. Already in July the song reached ninth place on the Billboard Hot 100 before climbing to the top in August.
In addition to “Golden”, the song “Your Idol” from the fictional rival band Saja Boys made it into the top 10 of the Billboard Hot 100. Both titles even exceeded real K-pop groups such as BTS and Blackpink on the US Spotify charts.
“Golden” also celebrates success internationally. In the United Kingdom, the song reached number 1 on the official charts as the second K-Pop single after Psy’s “Gangnam Style”.
The success of “KPOP Demon Hunters” and its soundtrack once again underlines the global triumphal march of the K-pop genre and the growing importance of fictional music projects that can dominate real charts. Netflix apparently plans further sequels due to the success to build on this trend.