The draft is in Videoland: the growth of the Dutch Netflix is seriously stagnant. Is RTL investing enough in the video service? Can RTL stars like Gerard Joling still save things?
The half -year figures of RTL are on the street and they are somewhat painful for the streaming ambitions of the media company. According to Marketing Report The growth of Videoland, the service that is seen internally as the life buoy, is now decreasing now that the linear looking year after year is decreasing further. The rack looks like where RTL wants to secure its future.
Klad is in it
Videoland had 1,628 million subscribers at the end of the first half of this year, only 12 thousand subscribers more than half a year earlier. And that while 167 thousand subscribers were recruited in the second half of last year. In other words: the draft is in it and that is quite worrying.
How does TV authority Tina Nijkamp look at this? “Only 12,000 new subscribers for Videoland. Au !!! That is painful. Many appealing titles were not launched. Mostly build on existing titles. Also look at the difference compared to the second half of 2024, including launching Gooische Vrouwen.”
Lousy
A spy from Tina is shocked. He reads the alarm: “In the past six months it was lousy that Videoland placed as new. Big series they all planned for the coming season or 2026. The growth is stagnated in 2025, I understand that. Netflix has placed a lot of new material in six months.”
Tina writes on her analysis canal: “Yes easy -going titles too. Little to no innovation.”
Daring
Videoland has leaned back too much, thinks Tina. “Netflix and Prime Video launched many new and daring titles last year. Videoland also misses Temptation Island. A weak show such as Power Couple or floating Shaolin Heroes cannot make up for that loss. Videoland urgently needs refreshing and renewal.”
She concludes: “The umpteenth document about Kees Momma, the umpteenth hunting season series, the umpteenth special forces season, another drama series with the same thriller/crime theme, it feels too much like repetition and is not daring enough. Few people therefore take a subscription.”
RTL stars
Can the thick-paid RTL stars actually not just pull that video service out of the slop? Not that Gerard Joling or Chantal Janzen can handle a fist to competitor Netflix, but they are in any case more recognizable than the unknown faces in the many flutreality series that Videoland is currently filling.
A former TV spectacle such as Hole in the Wall-BN’ers in glitter suits who squeeze themselves through weird forms-would in any case provide Videoland a lot of publicity. And then hope that Mien from Assen will not cancel after the free test month …