The company will implement moderate price changes at next year’s spring collections, financial top man Yves Müller reported Tuesday. “I think we have been very modest,” he said, referring to “very moderate” price increases in recent years. “We really focus on a very good price-quality ratio.”
According to Müller, Hugo Boss is less dependent on selling in the United States than many competitors. The country accounts for around 15 percent of the annual turnover. About half of the products of the fashion company intended for the US is made in Europe, especially in Turkey, where a tax of 15 percent will apply.