The German subsidiary of the French sporting goods dealer Decathlon joins the trade association Germany (HDE).
Decathlon Germany will join the industry organization on January 1, 2026, the company said on Tuesday. With this step underlining decathlon “his commitment to the positive development of German retail and the active participation of a sustainable future of sports trade”.
According to the company, the future cooperation between Decathlon Germany and the HDE will concentrate on central issues that are crucial for the vitality and future viability of retail “. This is an urban development that “meets the needs of consumers: inside and the requirements of living inner cities”, the use for fair competition as well as the subject area of sustainability and circular economy.
Arnaud Sauret, the managing director of Decathlon Germany SE & Co. KG, explained the step. “We are very happy to join the HDE and bundle our strength,” he said in a statement. “The HDE is a pioneer in representing the interests of trade, both nationally and internationally at EU level. Our ideas agree in many areas, which can be expected to be very productive.”