Bonita has presented a new collection for autumn/winter 2025.
Under the name “Bright starting”, the company, based in Hamminkeln at the start of the season, brings a selection of feminine transition fashion onto the market, which combines summer lightness with autumnal color. This was announced by Bonita at the LinkedIn career network.
With “Bright start”, Bonita relies on a fresh, sporty elegant style and a deliberately compact but versatile selection. Inspired by the transition between summer and autumn, the collection combines light materials with modern cuts – for looks that look relaxed and at the same time confident.
https://www.youtube.com/watch?v=fkoj9bqh7ts
The focus is on abstract, floral-botanical prints, supplemented by a powerful color palette: a strong fuchsia meets navy, gray dark green and cream-clear contrasts to summer lightness. The range includes light transition jackets, denim combinations, comfortable pants, blouses and shirts. A special highlight is a sporty denim set that combines casual appeal with feminine sophistication. Classic blazers and high -quality knit parts can also be found in the selection – ideal for office, leisure or special occasions.
The image world for the collection was created in an autumn-maritime-inspired place and underlines the visual identity of the campaign: calm, deep and with a touch of shine. Bonita hereby aims at women who are looking for versatile fashion with character and modern handwriting, especially in the transition period, can be flexibly used and can be combined stylishly.