The shares of the two sporting goods manufacturers Adidas and Puma expanded their losses on Thursday. While Adidas had disappointed after the figures presented for the second quarter and confirmed view on the previous day and now some analyst: Inside lowering their price goals, the papers from Puma suffered from a negative comment from Baader Bank after publication of the full quarterly balance.
Adidas lost 2.5 percent to 170.60 euros in the Dax after they were sagged by 11.5 percent on Wednesday due to unauthorized annual goals. Puma now also gave up 2.5 percent in the MDAX to 18.94 euros.
One of the numerous analysis houses that lowered their price goals for Adidas included Goldman Sachs, who evaluate the share with “neutral”, as well as Citigroup and the Bank of America, which nevertheless reaffirmed their “Buy” judgment. The Goldman experts particularly criticized the mission expectations in the second quarter. With a view to the annual goals, they spoke of the fact that they could expect “moderate progress”, not least in the face of pressure due to the improvements in competitors Nike.
Regarding Puma, not least the gradation of Baader-Bank analyst Volker Bosse from “Add” on “Reduce” caused price losses. The price target had also reduced bosses from 25 to 18 euros, since he expected the sporting goods manufacturer still have a long way to go with regard to the normalization of his business. At statements by the new boss Arthur Hoeld, he referred that the year 2025 would be a restart and a transition year in 2026.
Analyst Dirk Schlamp from DZ Bank reminded the figure on this day that Puma had already shocked the market last week due to a declining brand dynamics with unexpectedly weak numbers for the second quarter and “a violent winning warning”. Therefore there are no more surprises. From the strategy update announced for the end of October, he hopes for more clarity how the board reply the brand in the competitive performance and lifestyle market environment and sell more products for “full price”.
