For spring/summer 2026, Guess presents a lively, global collection that embodies the characteristic mix of the brand’s bold and sophistication. Anchored in the subjects of escapism and effortless attraction, she leads on a stylistic journey through the Arab Emirates, southern France and Colombia. Each of these destinations gives the season its own texture, color world and narrative.
Structural and visual diversity
The Womenswear offer for SS26 lives from exciting contrasts: romantic voile flower dresses meet utility-inspired styles in safari tones. Abstract zebra patterns and blue and white marine strips cite life on the coast, while Lurex knitted parts bring warmth to cool summer evenings. The collection relies on light, summer materials such as linen mixtures, Sangallo embroidery, organza and crochet elements, they offer both visual sophistication and all-day comfort.
In the Denim area, Guess continues to take innovative ways and introduces “Roica ™ V550”, a biodegradable stretch fiber that underlines the increasing focus of the brand on sustainable innovation. The collection is divided into three chapters. The first chapter, “Escapism”, will be released from February 26th. With delicate organza designs and city-compatible looks in soft neutral tones, it sets the tone for a season that is characterized by versatility and urban ease.
Lifestyle-oriented approach
In the spirit of the Guess-DNA, the spring/summer 2026 collection is aimed at modern women who confidently move between day and night. It combines trend -conscious silhouettes with timeless elegance and addresses a target group that appreciates individuality as well as stylistic sovereignty. The looks can be combined in many ways and operate a wide variety of areas of life, from daywear to the evening appearance.
Outlook: Guess X North Sails
The brand also announces an exciting cooperation with North Sails. The exclusive capsule collection combines Guess’s fashionable esprit with the technical expertise and the sustainability claim of North Sails. The collection, with men’s and women’s look, celebrates the colors of the sea in the form of statement pieces such as sweatshirts and T-shirts with a logo, dripped west, flowing wind jackets and relaxed cargo pants. Designed for performance, comfort and style, the collaboration reflects the synergy of both brands and their joint commitment to sustainable fashion.
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