The modem brand from Dutch, which has been owned by the White Space Group (WSG) since 2024, expands its lifestyle universe and at the same time strengthens its global presence. As part of a new global license agreement, the brand gets into the areas of food, drinks and gastronomy. The aim is to build a comprehensive lifestyle brand. A global license agreement for food and drinks was signed. This includes drinks, wellness snacks and café lounge hybrids.
This strategic step takes place on the establishment of a new company, by Dutch F&B. It is guided by Managing Director Joe Wallace. He has already collected millions of start -up capital and listed several market leading innovations in the areas of food technology, gastronomy and consumer goods.
“We build more than just a grocery brand – we create an entire empire,” said the designated CEO. “Von Dutch will be about entertainment, gastronomy, wellness, authenticity and new energy.”
Dutch becomes a comprehensive lifestyle brand
The first product launch at Dutch F&B will be a line of biological, vegetable mocktails and healthy lemonades. These were developed in collaboration with the beverage left of Flavor House. They should serve the growing demand for pure, addicted addiction.
The brand will also bring spirits onto the market, including vodka, tequila, beer and flavored Selters. This is followed by the introduction of Dutch Water. This is a premium hydration product that again makes the brand of a new generation of sales points from convenience stores to bars and restaurants and music festivals accessible.
Then the Dutch Cafés are opened. These café lounge hybrids are scheduled to open in New York and Los Angeles in the next twelve months. The premises should develop from coffee and snack meeting points during the day with mocktails, cocktails and live entertainment. The brand wants to offer an immersive brand culture.
“This partnership is an important step for Dutch as a cultural force,” says Jack Cheika, Managing Director of White Space Group (WSG). “Joe not only brings entrepreneurial fire, but also the values and the speed to transfer this brand into completely new areas. Together we shape the future of the lifestyle – from the way you dress, to how to eat, drink and make contacts. This partnership is about creating cultural relevance in all areas of the life of people.”
These plans for creating a comprehensive lifestyle brand follow the introduction of a new sub-brand called ‘Von Dutch Loves’ in May. This focuses on music, nightlife and underground culture, with a focus on a new “youthful rebellion”. In addition to the core brand of Dutch, the line offers exclusive product launches, festival partnerships, artist collaborations and community events.
This article was used with digital tools translated.
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