FErrara, 17 Jul. (askanews)-Mysterious parcels by weight: it is the new frontier of the circular economy that transforms the return of e-commerce into a sustainable treasure hunt. A French startup in two years has revolutionized the fate of thousands of united parcels, saving them from destruction. Rodrigo Veloso explains this from the King Colis team.
“These lost packages come from large companies, large marketplaces such as Amazon and traditional mail services. Practically the person enters chooses a package and pays according to weight. It is a very nice project because we can take advantage of putting these products for sale that would have been discarded. We put them back on the market so people have the opportunity to find very beautiful objects”.
The startup also made a stop in Emilia-Romagna: “Here in Ferrara, for example, a person an hour ago found a Dyson hairdryer and another one bag from Gucci. It is a very interesting thing: you pay little and you have the opportunity to find a nice surprise inside”.
A model that intercepts a real problem: every year in Europe millions of parcels ordered online end up in the limbo of logistics. Guidance errors, missed deliveries, made that they were once simply destroyed. King Colis recovers them and puts them back in circulation at decidedly accessible prices. The content remains unknown until the opening, transforming the purchase into an experience. In two years, the project involved more than 100 thousand visitors by selling over 105 tons of parcels that would otherwise have ended up in the landfill. A concrete example of how the circular economy can combine environmental sustainability and economic convenience.
“It is a beautiful thing that also helps the planet. It is like participating in a treasure hunt: you come here and you find a beautiful thing, it is an immense satisfaction. Next week we are in Rimini. And together with Rimini we will also do Rome and Ancona, so it will be a beautiful intense week for all of us on the team”.
– Service by Paolo Tomassone
– editing Alessandra Franco
– askanews images
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