Laura Weir, the new Chief Executive Officer (CEO) of the British Fashion Council (BFC), has been in office for 77 days. At the BFC’s summer party in London, she presented several strategic approaches to herald the next era of British fashion.
In her speech in the art gallery Serpentine Pavilion, Weir said that it was time for a restart. She admitted that London loses design talents to Paris, Milan and Berlin. The reason for this is the lack of infrastructure. This is needed to support the designers: in the inside when designing, creating, presenting, presenting and especially in scaling their collections in the country.
“I am still designing my strategy. My intention is to build on the great foundation of the BFC,” said Weir. “Designer: The focus is on the inside. Mentoring and business skills are a central part of our offer. Our financing models should have long -term effects on the British creative industries. Every event and every shop window that we organize will be targeted and attractive. The international work of the BFC on behalf of our members will start a new era of cultural diplomacy after Brexit.”
The BFC boss is aware that the task ahead of her is huge. The revival of a sustainable fashion industry for the British designers: inside in the United Kingdom and worldwide is a long -term mission.
In a first step, the fashion association wants to do without fees of members who are physically present as designers: on the inside, for the upcoming London Fashion Week (LFW). Weir believes that the fashion week is a valuable national property and our shop window for creative Great Britain is. So far, a brand had to pay a listing fee to appear in the official calendar of the fashion week. BFC members pay between £ 500 and £ 10,000 annually, depending on the annual turnover.
The BFC also doubles its investments in the guest program of the LFW. More international buyers: Inside and press representative: Inside should come to London. According to Weir, this is a reaction to the wishes of the designers: inside.
The scholarship agents are increased to promote the next generation of designers: inside. The BFC-Newgen program will be further developed from 2026 after the BFC has secured an additional three-year financing.
BFC boss: “Losing design talents to Paris, Milan and Berlin”
Weir has talks with government agent: inside from Hong Kong, India and the Middle East. In doing so, she noticed that these “superpowers” invest in n culture while expanding their strategic positions on the global stage. Some of them would meet them to learn more about the London Fashion Week. Her governments would invest millions of pounds in building up their own fashion weeks because they would understand that investments in culture lead to the commercial and reputation -related success of a nation.
“We have all of this in abundance, we have had it for years. We have fashion week, creativity, the ambition,” we said. “Nevertheless, we lose design talents to Paris, Milan and Berlin. Not because of a lack of creativity, but because of a lack of infrastructure. This is needed to support our designers: inside design, create, present, present and especially support them in scaling in this country. have.”
Weir also announced the start of the BFC Fashion Assembly pilot project. This creative education initiative was launched by Sarah Mower, the BFC ambassador for young talents. Designer: Inside, their old schools visit the whole United Kingdom. Young people outside of London should find themselves in this industry in the future.
At the end of her speech, Weir directly spoke to the retailers: inside. She asked her to become more than just a dealer: inside for British designers: to become inside, but strategic partners: inside. The designer: Inside, she assured that she heard her concerns. The BFC will reorganize its financing options and activities to support them. Not only when starting, but also with sustainable growth.
“Fashion is not just shows and clothing: fashion gives us an outlook on the next chapter of society. It is time to write a new story together,” Schöir concluded.
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