LVMH Luxury Ventures, the investment branch of the French luxury group LVMH, is said to have participated in the French knitting label Molli.
The LVMH investment is intended to promote international growth and further professionalization of the brand, reports the WWD specialist magazine. Among other things, new shops in European capitals are planned. The company also wants to strengthen its omnichannel strategy and expand the management team. The financial details of the LVMH investment were not published.
Molli was founded in Switzerland in 1886 as a knitted goods company. In 2014, the brand was revived by managing director Charlotte de Fayet with a focus on high -quality women’s fashion and accessories. The products are manufactured in France and Italy. The label has four shops in Paris and is present in e-commerce worldwide. In addition, Molli is sold by over a hundred retailers: inside the world, including in the Netherlands and Japan. Last year Molli achieved sales of over 8 million euros.
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