As brand management company WHP Global has announced a new license agreement for Vera Wang. The contract with the British Batra Group provides for the introduction of a new “Advanced Contemporary” Ready-to-Wear collection for the European market. The line should be available via premium retail partners: inside, specialist boutiques and your own Vera-Wang-Flagship store.
It is the first major license agreement since WHP took over the brand at the beginning of the year. The Batra Group, which recently founded its own luxury division based in London, takes over the development, production and distribution of the new collection as part of the contract.
Yehuda Shmidman, founder, chairman and CEO of WHP Global, described the deal compared to the specialist magazine WWD as a “essential step in the global expansion of Vera Wang”. The partnership is part of a comprehensive growth strategy that, in addition to geographical expansion, also includes media initiatives and projects in the hospitality sector.
“It is not just any partnership-it will anchor the Vera-Wang empire in Europe,” says Shhmidman. “We see not only the development of Europe, but also a gateway to expansion in the Middle East and other markets of Asia.”
Market launch for autumn 2026 planned
The first collection in which Vera Wang himself will be “closely involved” as a Chief Creative Officer will come onto the market in autumn 2026. She becomes a buyer: Interior in Vera Wangs Showrooms in London and Paris. Extensions in adjacent product categories such as shoes, handbags and jewelry are also planned in perspective.
Wang explained that this project was a “completely new experience”. “We have never offered a product for this price for this market segment,” said the designer. She is looking forward to working with the Batra Group in the development of “specific pieces”, which reflect her handwriting in terms of styling – with a “demanding, casual and versatile attitude”, which appeals to people of different age groups, cultures and backgrounds.
Rajiv Batra, director of the Batra Group, was also pleased with the partnership: “Vera Wang is an iconic name in the global luxury segment, and we feel honored to work directly with Vera. With the support of WHP Global, we look forward to bringing your characteristic creativity and innovative strength to new markets.”
Fashionunited asked WHP Global and Vera Wang to comment.
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