Ron Faris, who worked for nine years as Global Vice President and General Manager of the Virtual Studios and the ‘.Swoosh’ brand at Nike, left the company. He was signed by the Walt Disney Studios and will take over the management of the global marketing of the consumer goods division in the future.
In his new position as Senior Vice President of Global Marketing for Disney Consumer Products, Faris will be responsible for the marketing strategies of the department across regional and global licensing teams as well as for the areas of gaming, publishing and retail. He is also entrusted with the development and implementation of immersive brand concepts and customer experiences.
Faris brings comprehensive experience from his time with Nike, where he has a significant impact on the modernization of marketing and storytelling for the brand for a younger audience-especially through video games, creator platforms and social media. Before working at Nike Virtual Studios and ‘.woosh’, he headed the SNKRS app for six years as Global Vice President and General Manager-an e-commerce platform for limited product offers.
Tasia Filippatos, President of Disney Consumer Products, which Faris will report on in the future, said: “It is this impressive success balance combined with his passion for the topic that makes Ron an ideal candidate for the management of our worldwide marketing teams while we are exploring new opportunities.”
Faris himself explained that Disney’s “unprecedented commitment to the merger of storytelling and innovation” had spoken to him “both professionally and personally”. He also said: “With the company’s extensive library on iconic stories, figures and narrative worlds, I look forward to creating a deeper cultural relevance – and our fans to achieve where they are in a constantly developing consumer landscape.”
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]