How Certilogo leads leading fashion brands helps to convert the DPP conformity into a competitive advantage
While the EU period for the digital product pass (DPP) 2027 is approaching, fashion brands evaluate various implementation strategies. Some focus primarily on the conformity requirements, others recognize the more comprehensive strategic possibilities within the framework of DPP initiatives.
Over 80 global fashion and luxury brands have decided to build their strategies for networked products on the safe DPP platform from Certilogo. Your experiences offer valuable insights into how a well thought -out implementation can go far beyond the legal requirements.
Building on proven digital foundations
The Certilogo platform has secured over 570 million products since 2006 and enables all 3.8 seconds: inner interactions in over 180 countries. This practical experience has shaped the understanding of how a secure digital infrastructure supports various business goals in various market segments.
“Many brands first look at the DPP from the perspective of compliance,” notes Michele Casucci, founder and CEO of Certilogo. “However, it becomes increasingly clear that DPPs can be much more. They make it possible to create deep connections between brands and customers: in the inside through unique and distinctive experiences. In the event of a safe and well -thought -out implementation, DPPs can go beyond the legal requirements and represent a competitive advantage for brands.”
Consumers: Interior research of Certilogo supports this broader perspective: 71 percent of users: Inside, indicates that trust in brands that offer verified digital interactions has risen, while safe products in the 48 billion euro luxury revenue market show stronger performance (Bain & Company, 2024).
The value of integrated security
Certilogos unmistakable “Secure by Design ™” methodology ensures data integrity and system reliability of the ground. This applies regardless of whether brands opt for comprehensive security functions or optimized turnkey solutions. This approach creates inherent connections between physical products and their digital representations. At the same time, flexibility is retained for different business requirements.
When building safe basics, brands can develop a wide range of sales through networked products: verified resale services, premium maintenance programs, circulatory management initiatives and validated sustainability tracking for ESG reporting. The safe connectivity enables improved customers: internal experiences. Consumers: Interacting with protected digital identities and brands interact with valuable insights into product use and preferences.
Scalable infrastructure for growth
The Certilogo platform manages thousands of inquiries and can be integrated into existing business systems at the same time. It supports both comprehensive security implementations and efficient turnkey solutions. Almost two decades have led to a deep understanding of how security requirements can be reconciled with operational efficiency in various brand portfolios.
With the gradual entry into force of the DPP requirements, brands with well-designed digital foundations are well positioned in order to use new value creation options and at the same time achieve the compliance goals. The flexibility of switching from turnkey solutions to complete security functions offers strategic options if the needs of the brand develop.
Networked products represent the future of fashion. Brands that give priority to a safe basis today gain decisive advantages in the DPP implementation. At the same time, they build a sustainable competitive position for the customer: tomorrow’s internal relationships.
Find out more about safe DPP solutions Certilogo.
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