Bikkembergs collaborates for a capsule with the controversial designer Gosha Rubchinskiy.
Football-inspired sneakers are trendy. This is also known that the brand once founded by Dirk Bikkemberg, which has now taken the first name of the Belgian designer and has the sport deep in the DNA. Now the brand brings back one of its iconic sneaker models in a new version.
Together with the Russian fashion designer Rubchinskiy, who is known for his streetwear inspired by football culture, the brand newly puts on its “Soccer sneaker”, said Bikkembergs on Tuesday.
The shoe originally launched at the end of the 90s is now returning with a modern twist that combines the Y2K nostalgia, football references and current streetwear trends. Rubchinskiy brings a “unique mixture of post -soviet style, youth subcultures and aesthetic avant -garde into this collaboration,” said the message. Details such as an oversized shoe ash and the name lettering of the brands complete the cooperation.
The shoes that are available in the color variants white, green and black are launched for the first time at the Pitti Uomo in Florence. At the men’s fashion fair, visitors can purchase the shoes from June 17 by “See Now, Buy Now” principle for 215 euros. You will then also be available from your own online shop and from selected dealers: inside.
Comeback of the controversial designer?
The collaboration is Rubchinsky’s first cooperation with a brand after his and Yeezy’s paths separated at the beginning of the year. Up to now, Rubchinskiy has been designer at the streetwear brand of the also controversial US artist Kanye West Aka Ye. He took over the position after Adidas ended the partnership with West at the end of 2022 after anti -Semitic statements.
Rubchinskiy’s collaboration with the Herzogenaurach sporting articler stopped six years earlier. The designer came under criticism after “inappropriate news” that he is said to have exchanged with a minor appeared on social networks. At that time, his brand of the same name explained that the exchange came from the casting process and was torn out of context. Then it became quiet around the Gosha Rubchinskiy brand, which the designer now wants to bring back, as he announced in an Instagram post in February.
Rubchinskiy, who integrated a post -Soviet aesthetics in his own collections and also used symbols such as the Russian flag or Cyrillic script, only came to criticism last month when he presented his new book “Victory Day”. The photographs to be seen in it would aesthetic post-Soviet and Russian symbolism, while the country continues its war of attack against Ukraine, the Ukrainian online medium of the Kyiv independent accused him.
The book is an “impartial representation of the post-Soviet military on the Red Square in Moscow and at the Wolgograd Memorial” from 2018 and 2019, according to Rubchinskiys website. The photographs are a “deeply personal representation of the individual beyond ideology and propaganda”.
It remains to be seen how things are going on for the fashion label of the same name and whether or how it is based on the aesthetics at the time.