Mto most without Perfumed waters for the body. In fact, these will be produced beauty must have of the summer 2025. Moreover, they are practical and versatile, light But at the same time intense, very fragrant but also moisturizing And above all, more accessible as regards prices than fragrances. Often you buy more than one: for overlap, use them at different times of the day or depending on the mood. To confirm the success of the perfumed body waters, there is also a recent research.
It is the tendency of the perfumed body for the summer 2025
In fact, from a circan analysis on the beauty & wellness market in Italy it emerges, in fact, how the body spray yesano one of the most dynamic trends of the moment. Also the numerical terms.
According to data relating to selective perfumery channels and large -scale large -scale distribution, perfumed body and body spray have recorded strong growthalmost doubled their weight on the total fragrance market in the last three years.
Blake Lively also launched its perfumed waters for body and hair (photo: Instagram/@Blakelively)
Entering more in detail, the body scented waters they went from representing 7% to 12% of the total fragrances In terms of units sold (source: Circana – Total Italy+discount and prestige Channels – 12 months in April 2025).
Mirror of an important change in consumer habits. This growth reflects, in fact, a new sensitivity of consumers, especially young ones, increasingly oriented towards products that combine functionality, freshness and accessibility, without sacrificing olfactory quality. Moreover, thinking about their olfactory constructions, the perfumed waters have nothing to envy to colonies, Eau de Toilette and Eau de Parfum: they are composed with increasingly persistent raw materials from internationally renowned Nasi.
Body perfumed waters: a little history
In the beginning, to become viral, they were the signed perfumed waters Victoria’s Secret. Then, a few years ago, it was the turn of perfumed waters Sol de Janeirowhich still define the trend today and are among the most imitated ever. Born from an idea of Heela Yang, these have conquered the gen Z with their decidedly long lasting scie (to still deal with body Mit) and inspired by the perfumes and traditions of Brazil.
Thanks to the success of its perfumed waters, Sol de Janeiro has become a global brand, followed by almost three million users on Tik Tok. And, in 2021, the French group L’Occitane purchased a majority share.
This year, in order not to miss anything, the brand launched three new limited edition bodys for the summer 2025: Flor místicainspired by the flowering climbers of the hidden gardens of Paraty, With orange blossom and golden moss; Água mística who pays homage to the beaches of Prainha with his savory leather agreement; And Dança mística which, inspired by the hypnotic beauty of Búzios to the twilight, Mixa Fico Viola, thrush and Iris. They really look like high perfumery creations.
Perfumed waters 2025 for body and hair: the best for the summer
Try to try for the summer 2025, also the Nuxe scented waters which are three, in a limited edition: Sensual era with orange flowers, magnolia and vanilla; Happy in Pink with raspberry, pink and musches talcati; And Sunset Bliss based on coconut and tiarè. To be used according to the mood.
Royal Beauty, on the other hand, proposes one Body and hair fragrance with shimmer effect, which illuminates with sparkling micro-lines hair and skinleaving behind a gourmand wake based on caramelized almond, vanilla and pistachio.
The trend is so strong that the brands also sold you. Valentinofor example, has transformed the iconic Born fragrance into Rome with the scent of Sambac and Vanilla Bourbon jasmine into a perfumed hair & body Mist. And he added all the moisturizing power of Argan oil. As, Pepe Jeans London He launched the Body Mist collection Portobello Road With four scie inspired by the iconic via Londonse, its markets and the vinyl stalls and second -hand books.
Body Mist to conquer Celebrity
Even celebrities can no longer do without it. Recently, the actress Blake Lively He presented the three new Body Mist for body and hair of his beauty brand Blake Brown.
Before her, it was the turn of Stranger Things’s star, Millie Bobby Brownwhich has expanded the offer of its Florence by Mills brand with three body -scented waters and hair – one sweeter, a navy and a fruity – available in Italy in the perfumeries of the Douglas circuit. But there are also those of Rare Beauty by Selena Gomez and Cosmic by Kylie Jenner. In short, the choice is not lacking.
Body spray: how they use
The important thing is to use them in the most appropriate way: as Booster to amplify the wake of one’s fragrance preferred or if necessary, at any time of the day, to give a “refresh”.
Attention, however, not to apply the perfumed waters for the body in the sun. These contain, in fact, A small percentage of alcohol Which, being photosensitizing, could cause erythema, spots and burns.
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