The US luxury brand Vince has opened a European flagship store in the Marybone High Street in London.
The two-story flagship store with a sales area of 214 square meters is the 44th store of Vince worldwide and the second in London. He complements the 130 square meter boutique in the Draycott Avenue in Chelsea, which was opened in 2019.
The new location was designed in accordance with the brand’s latest store concept, which was introduced in the US flagship store in 2024 to present a broader selection of the brand’s product range.
The women’s fashion is located on the ground floor of the flagship store and offers the widest range of products in the Britain. The Marybone High Street will also house the largest area for men’s fashion. This area is housed in the basement
For the interior, Vince’s creative team worked with a number of British providers: inside. New pieces were designed with Studio Vraco and antiquity as well as vintage furniture and decorative items from dealers such as The Peanut Vendor, concrete brut and studio 125.
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