The successor to David Philipoom at Kik Nederland is certain: Mickel Ouweneel takes over the position of the managing director.
Ouweneel announced the news at the LinkedIn career network. The new managing director comes from the Dutch supermarket chain Jumbo. There he was last sales manager for the Rotterdam region, as can be seen on his LinkedIn page.
Philipoom leaves the company in this position after seven years. Under Philipoom’s leadership, Kik Nederland made a remarkable development. “During this time, we rose from the lowest sales of the lowest sales, measured by the average sales per branch,” he wrote in a Linked post at the beginning of this week. “It was a bumpy ride with many highlights and occasional low points, but Kik NL is ready for the future.”
Philipoom led business, expansion management, marketing, personnel department and finance, among other things. During his time as managing director, Kik Nederland relied on a solid growth model with a strong focus on expansion.
KIK entered the Dutch market in 2013. In the following years, the chain developed into a serious player alongside established discounters such as action, Zeeman and Wibra. The expansion accelerated in 2023 with the opening of twelve new branches. Another fifteen branches are planned for 2024. According to Fashionunited, KIK currently has 71 branches in the Netherlands and employs more than 600 people there: inside.
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