The clothing provider Lascana continued its growth course in the 2024/25 financial year. According to a message published on Thursday, the company, which belongs to the Hamburg-based trade and service group Otto Group, was able to increase its turnover in the tenth year in a row.
In the past financial year, brand sales reached a height of 551 million euros. He grew by four percent compared to the previous year. According to the company, around 85 percent of total sales were available to the online business, the revenues of which were increased by five percent.
Lascana is aiming for the eleventh sales record in a row
The strongest product group was the fashion and beach fashion category. Its sales grew by four percent to 177 million euros. In the Badode area, the proceeds reached an altitude of 164 million euros (+1 percent), and in the laundry segment they rose by six percent to 148 million euros.
With regard to the current financial year, the company is “optimistic”, especially since “good sales” could be achieved in the first quarter. “Of course, in our shop, which is very summer-heavy due to our high market share in bathing and beach fashion, there is always a lot of the weather,” said Lascana founder Jens Fehnders in a statement. “If there is a good and warm summer again and our autumn and winter goods are continued as well, we are confident that we will also be able to set up sales record in the eleventh year in a row.”