The American fashion designer Matthew Williams is supposed to launch a new brand.
This time the former Givenchy creative chief uses his own name, reports WWD. Williams confirmed the report to the industry magazine, but without further comments.
The label debut during the Paris men’s fashion week. The first collection of the brand aimed at women and men will be shown from June 26th to July 1st in the showroom of the Seiya Nakamura agency. Collections of other brands are also presented there, including Craig Green, Taiga Takahashi, Arpa Studio, Amomento, Song for the Mute, Khoki and Edward Cuming.
Williams had been creative director at Givenchy for three years and left the position in January 2024. For Williams, it is also not the first brand of its own. In 2015 he founded the luxury streetwear label 1017 Alyx 9SM together with Luca Benini, founder of the Italian sales company Slam Jam.
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