On Friday, May 16, gas officially opened its new store in the Serravalle designer Outlet, an important step in the further development of the brand’s retail strategy.
The location is the first outlet to present the new store concept of gas, which was originally presented at Pitti Uomo in January. The brave, contemporary design seamlessly combines the authentic denim heritage of the brand with a future-oriented, aesthetic vision. Elements such as polycarbonate surfaces, steel-like textures and finely elaborated denim details pay tribute to the roots of the brand, and at the same time set a clear sign of the departure in a new era.
“This is only the beginning”
The store in Serravalle is much more than just a new sales area, it marks the start of a comprehensive expansion. This opening is the starting signal for a number of planned outlet renovations that are to be implemented in the coming months, all in the sign of the new, future-oriented brand identity.
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