The European Commission and various national supervisory authorities of the EU member states urgently require Shein to comply with laws on consumers: internal protection.
The request is carried out after an examination of the Consumer Protection Cooperation (CPC). This concluded that the Chinese retailer Shein violates various laws. The CPC demands that the retailer correct the acts contrary to the illegal and provide further information.
Request for Shein, the EU laws of consumer: to respect internal protection
Shein is said to grant incorrect discounts and consumers: put under pressure, to buy on the inside due to incorrect deadlines. In addition, the retailer should give incorrect and misleading information, incorrectly characterize products, make misleading sustainability statements and hide his contact details. All of this violates consumers: EU’s interior protection laws.
Shein now has a month to react to the results of the examination and to submit a proposal to remedy the grievances. If the grievances are not remedied, the national supervisory authorities are given the opportunity to take measures against Shein in order to enforce compliance. One of these measures is a fine based on the company’s turnover in the EU member states.
The national supervisory authorities of the Netherlands, Belgium, France and Ireland have worked together with the support of the European Commission.
Shein answers in writing: Shein works constructively with the national consumer protection authorities and the European Commission in order to demonstrate his commitment to compliance with EU regulations. We continue to actively participate in this dialogue in order to address critical questions and contribute to effective solutions. Our priority is to ensure a safe, reliable and satisfactory online shopping experience for our consumers.
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