The Italian fashion label Chiara Boni La Petite Robe, known for its cocktail dresses and its presence in department stores such as Saks and Bloomingdale’s, begins a new growth phase.
After the founder Chiara Boni left the company in 2024 and the Germanetti family fully took over the brand, more is now known about the new course that the brand is going on, as Monica Belardinelli, chairwoman of Chiara Boni, the Milan Modemagazin Milano Finanza Fashion (MFF). The focus is primarily on growth abroad, with special attention in the US market, where the brand now achieves 60 percent of its sales. Europe and the Middle East are also important; One/one export manager was set to develop these markets, said Belardinelli.
The autumn/winter collection 2025/26 (HW25) is the first to be fully designed by the internal creative team. The brand is expanding its offer with new products such as knitting goods, blouses, jackets and accessories. New materials such as cotton and merino wool are also used in addition to the well -known stretch jersey. Chiara bonuses are increasingly relating to a complete offer, from everyday clothing to evening wear.
In addition to the presence in US department stores, the brand opens a new logistics center in New Jersey to support online sales. In Italy, where clothing is designed, the brand opens a fourth own business this year. Previously there were shops in Milan, Rome and Monte Carlo.
Financially things are going well for Chiara bonuses. In the first quarter of 2025, sales grew by 15 percent. The brand assumes that this growth will continue worldwide despite the uncertain economic situation.
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