The German laundry provider Schiesser continues to grow and opened a new shop in Berlin at the beginning of the month, in Berlin’s main train station.
This not only secures a presence on one of the most frequented train stations in Europe, but also opens up the first location in a main train station.
On around 40 square meters, Schiesser is now showing essentials for women and men, from classics such as undershirts to the current spring/ summer collection and is pursuing an open presentation and a clear storage concept.
“With the new store in the heart of Berlin we create another place where our customers can experience: The capital is a special location for us. It is alive, diverse and in motion. We want to be visible as a brand,” commented Sonja Balodis, the new CEO of the Schiesser Group, which joined the company in February.
With the Berlin location, Schiesser consistently continues to pursue his strategy and goal in inpatient trade: make the brand antify, create encounters and tell us: to convince in the inside with quality and comfort.
Only in the last month Schiesser opened a new branch in Koblenz or in March in Bern.