The French luxury goods group LVMH has teamed up with the French International Economic University Skema (School of Knowledge Economy and Management) to develop a new luxury retail course. This will take place on the new campus of the International Business School in Dubai to promote “first -class talents for the luxury goods industry”.
This strategic alliance aims to train future managers in the luxury segment by creating a master’s program (Master of Science) in luxury and global management. This offers two different focal points that are tailored to the luxury individual trade industry in order to serve as a starting ramp for global careers in the sector.
The course called ‘Retail Excellence and Client Relationship Management’ begins in Dubai in September. It is taught in English and developed in cooperation with LVMH. The new course lets students immerse themselves in the heart of one of the most dynamic luxury markets in the world. The curriculum focuses on customer loyalty, sales excellence, merchandising and brand activation, UX design and the use of artificial intelligence in the customer: indoor experience.
LVMH enters strategic alliance with SKEMA to “train future executives in the luxury segment”
This one-year course aims to convey specialist knowledge in luxury retail and in the customer: to convey internal relationship management for markets with high potential such as the Middle East, Africa and India, explains Skema. The students take part in panel discussions to learn from industry leaders: and visit the LVMH flagship stores in Dubai to get first-hand insights into the processes of luxury retail.
Together with the core courses of SKEMA, the students also complete a tailor -made training program that was developed together with LVMH. This includes a four- to eight-month internship to gain practical experience in the luxury sector. After completion, you will receive an exclusive certificate from LVMH for ‘Retail Excellence and Client Relationship Management’.
Pierre-Julien Bousquet, Global Vice President of Talent Acquisition at LVMH, said in a message: “With SKEMA, LVMH confirms his commitment to the luxury retail trade and for the training of the talents of the future through a training program based on Excellence.
“This partnership reflects our commitment to support the next generation and to convey the unique know-how that ours Maison distinguished. “
The new course complements the program ‘Digital Marketing and Luxury Strategy’ from SKEMA, which has been offered in partnership with the NYU School of Professional Studies since 2021. This course combines one semester in New York with a second in Paris and gives a postgraduate certificate from the NYU and the title of SKEMA.
Alice Guilhon and Emmanuelle Rigaud, director of the master’s program in luxury and global management, added: “Dubai offers an ideal environment to anticipate trends and meet the requirements of a rapidly growing market. In this context, SKEMA and LVMH create an innovative program that will develop the real expert: Interior in customer relationship management and retail great demand. “
SKEMA starts the ‘Retail Excellence and Client Relationship Management’ course with LVMH
SKEMA justifies the positioning of the course in Dubai with the fact that it is an “emerging capital of luxury”. This is underpinned by the fact that Dubai is 30 percent of luxury turnover in the Middle East, which makes the city a key market for high-end retail and innovation. An investigation by Mordor Intelligence also showed that the luxury market of the United Arab Emirates 2029 is expected to reach $ 5.39 billion (4.98 billion euros).
This growth is driven by the fact that half of the population is at the Golf under 30 years old. By 2025, Millennials and Generation Z will make up more than 40 percent of the luxury consumer: the inside of the region, and the brands have to adapt their marketing and recruitment strategies to address this networked and experience-oriented audience. SKEMA adds that courses such as the one they develop with LVMH “build up the talent to lead this change”.
This article was used with digital tools translated.
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