The investment fund Boretti Group, founded by Maurizio Boretti and Paolo de Spirt, acquires a minority stake in the American Denim brand True Religion, which is controlled by Acon Investments.
The Boretti Group has more than twenty years of experience with investments in premium and lifestyle brands- including Printemps, Rinascent (Italy), moor and carpenter. This acquisition is motivated by the recent “outstanding performance” of True Religion and its strategic vision for future growth, the investor said.
Maurizio Boretti, founder and partner of the Boretti Group, said in a statement: “We are pleased to support True Religion in such an exciting moment of its growth phase. To invest our decision was motivated by the exceptional performance of the brand, especially in the past four years, as well as its clear growth and its strong profitability.”
“We look forward to actively contributing to the development of True Religion by bringing in our expertise in the areas of retail and fashion, our international network and a strategic vision that is geared towards digital expansion and omnichannel growth.”
Boretti Group invests in addition to Acon Investments in True Religion
Acon Investments, majority shareholder of True Religion, carried out the transaction with the support of the Boretti Group and its co-investors, including Azimut and the founders of Moose Knuckles. The investment company is connected to the Schottenstein Group, a strategic partner with a network of clothing and retail companies, which also includes American Eagle Outfitters.
True Religion entered the Denim scene in Los Angeles in 2002 and revolutionized the construction of the classic Five-Pocket jeans. Today the brand offers premium denim, sportswear and other clothing for women, men and children.
In January 2025, when Acon Investments acquired a majority stake in True Religion, the American private equity company said that it wanted to accelerate the international growth of the brand by expanding its geographical reach and driving the diversification of its product range.
The financial conditions of the transaction were not announced.
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