The US Footwear brand Allbirds has presented its business figures for the first quarter of 2025, a period that was strongly shaped from the ongoing change from the direct sales model to a distribution model in selected international markets.
In the quarter up to March 31, 2025, Allbirds recorded a drop in sales from 18.3 percent to $ 32.1 million (around 28.83 million euros) compared to the same period last year. As the main reasons, the company cited the closure of its own stores in the USA and the comprehensive transformation of the business model.
The gross profit also decreased from $ 18.5 million to $ 14.4 million in the annual comparison. The gross margin fell by 210 basis points to 44.8 percent (previous year: 46.9 percent). The sales, general and administrative costs amounted to $ 25.2 million, which corresponds to 78.5 percent of net sales.
Despite the declining sales and profit figures, Allbirds was able to curb his losses in the reporting period. The net loss of $ 27.3 million in the previous year was reduced to $ 21.9 million, which corresponds to a net loss margin of 68.1 percent. The adjusted loss before interest, taxes and depreciation was also reduced from $ 20.9 million to $ 18.6 million.
For the year 2025, Allbirds adheres to its previous financial forecast. This already takes into account negative sales effects of around $ 18 to $ 23 million in connection with the change of business model and the closure of certain stores. The expected net turnover is therefore between $ 175 and $ 195 million, while the loss of interest, taxes and depreciation between $ 65 and $ 55 million is forecast.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]