Italian fashion group OTB (Only The Brave) has taken full control of Dutch fashion house Viktor&Rolf. With the acquisition of the remaining shares that were not previously owned by them, the label now belongs 100 percent to the Italian group of companies. This emerges from a current press release. No information was provided regarding the financial scope of the transaction.
The first agreement between Viktor&Rolf and OTB was made in 2008. At that time, OTB acquired a majority stake of 51 percent. In 2019 this was increased to 70 percent. The remaining 30 percent were owned by the two founders, Viktor Horsting and Rolf Snoeren.
Founders remain on board as creative directors
The two will remain with the fashion house for at least another five years. This confirms “the central role of the two founders,” says the statement. They will continue to serve as creative directors of the fashion house. According to the press release, OTB and the designers want to further develop the fashion house in the international luxury landscape. No further changes apart from the adjustment of the ownership structure are mentioned. The takeover therefore does not appear to have a direct impact on the Dutch fashion house’s business activities.
“It is a great pleasure for us to continue working as creative directors for Viktor&Rolf and to explore fashion as a testing ground for ideas and experiments,” said Viktor Horsting and Rolf Snoeren in the press release.
“Viktor and Rolf are among the most visionary and influential designers in contemporary fashion. Over the years, we have built an extraordinary journey together. This is based on mutual respect, creative freedom and the constant urge to experiment with the most innovative expressions of modern couture. With this next step we take today, we strengthen our connection with a Maison that is truly unique in the international luxury landscape. It continues to stand out for its creativity, artistic research and cultural relevance,” said Renzo Rosso, founder and chairman of the OTB Group.
The OTB Group is the parent company of brands such as Diesel, Jil Sander, Maison Margiela and Marni.
About Viktor&Rolf
The Viktor&Rolf fashion house was founded in 1993. Viktor Horsting and Rolf Snoeren met during their studies in 1988 and founded the brand after winning an international competition.
The duo is known for their avant-garde concepts, which regularly blur the boundaries between fashion and art.
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