Zalando is launching in Luxembourg.
The Berlin online retailer starts with a web shop and an app in the Grand Duchy, as Zalando announced on Wednesday. Via Zalando.lu and the Zalando app are announced: from the inside in Luxembourg from now on access to the company’s range, including the second-handed offer.
The aim of the market launch is to specifically address the local market and to offer a high -quality, inspiring and entertaining shopping experience, according to the message. At the same time, the lifestyle offer is to be further expanded. In addition to the web shop, the Zalando Plus loyalty program is therefore introduced free of charge in Luxembourg. As in the already existing markets, it can be announced: collect points inside through various activities – for example through purchases or registration for the newsletter – and thus secure access to four exclusive level of advantage. The program is supplemented by flexible delivery and return options.
Zalando had only revised his loyalty program in December. Since then, the company has been without the previously existing annual fee in favor of the purely point -based model.