Snipes and McM do something together.
The Cologne Streetwear dealer and the Munich luxury brand bring a common capsule onto the market, McM said on Monday. The face of the collection, which is supposed to combine luxury and streetwear, is snipes chief creative officer dj khaled. The musician not only lends his face to collaboration. The designs are also inspired by the “dynamic energy” of his adopted home Miami. Appropriately, the name of the capsule, which includes clothing, leather goods and accessories: “Make it Miami”.
“Developing a streetwear collection with MCM is a clear statement,” says Snipes CEO Dennis Schröder. “To bring a luxury brand with such a rich inheritance into the streetwear culture and to make it accessible to our community proves what can be achieved with a creative vision and the right partners. By re-questioning partnerships and taking the step outside the box, we move limits and always remain loyal to what we are.”
In keeping with the charm of Miamis, the collaboration adorns a striking new cooperation logo. The color palette made of black, white, pink and turquoise stands out, while the logo is brought to life on clothing. In addition, the collection is characterized by glittering rivets, striking typography and modern fits, the “a feeling of dynamic energy that reflects the coast of Florida”.
The focus of the collection is also on two pocket lines. On the one hand, there is a black nylon pocket collection that will be available exclusively from snipes, while a white leather variant is offered for sale in MCM’s shops. Each line reflects the unique identity of the two renowned brands, according to the message.
The MCM X Snipes collection is available online from May 9, 2025 and in selected MCM and Snipes stores in Europe and the USA.