Exclusive. Turnover rises to 450 million: why online pharmacies now even increase BVs in commercials

On television it is difficult to ignore it: even familiar faces such as Erik Van Looy and Sofie Dumont are used to promote the Farmaline app. But behind those pleasant commercials lies a hard battle for the growing market of online pharmacies. With 450 million euros in turnover and 60 percent of Belgians who already buy online medicines, Farmaline and NewPharma fight for the digital customer. What does that mean for the classic pharmacist and for you as a consumer?

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