The German sporting goods provider Adidas AG successfully started the 2025 financial year. After the company published significant key data a few days ago, it presented its complete results on Tuesday and reported strong growth in sales and results.
From January to March, the group turnover reached an amount of 6.15 billion euros, which corresponded to an increase of 12.7 percent compared to the opening quarter of the previous year. Adjusted to change course changes, the proceeds grew by 13 percent.
In all market regions, the proceeds increase
The clear plus owed the company to strong demand for products from the main brand Adidas and growth in all market regions. In Europe, sales rose by 14.6 percent (currency -adjusted +14.0 percent) to 1.99 billion euros. In Latin America, revenues grew by 13.5 percent (currency -adjusted +26.2 percent) to 698 million euros, in the Emerging Markets segment they even increased by 22.3 percent (adjusted for currency +23.4 percent) to 870 million euros.
In China, the company increased its pace of growth. There, sales rose by 14.7 percent (currency -adjusted +12.7 percent) to 1.03 billion euros. In Japan and South Korea, Adidas achieved an increase of 10.2 percent (currency -adjusted +12.8 percent) to 374 million euros.
Adidas can significantly increase its quarterly result
In North America, revenues grew by 5.5 percent (currency -adjusted +2.8 percent) to 1.18 billion euros. Adidas justified the comparatively low increase by the fact that the sales share of products from the Yeezy brand, which had now been set, was comparatively high in the previous year. Adjusted for the Yeezy revenge, sales in North America have increased by 13 percent in North America. The company once again explained that the sale of Yeezy’s residual stocks had been discontinued at the end of last year and that no sales with articles from the label were now not booked.
Thanks to sales growth and an improvement in the gross margin from 51.2 to 52.1 percent, which according to the company was “mainly due to lower product and freight costs and fewer discounts”, the operational profit increased by 81.7 percent to 610 million euros compared to the same period last year. The sporting goods provider was even more than doubling his net profit due to the shareholders. It grew from 170 to 428 million euros (+151.3 percent).
The US customs policy ensures uncertainties
CEO Bjørn Gulden was satisfied with the current numbers. “I am very proud of what our team achieved in the first quarter,” he said in a statement. “Two -digit growth in all markets and all sales channels in the currently volatile environment shows the strength of our brand and underlines the excellent work that our employees do.”
With a view to the near future, the CEO also referred to risks: “In a ‘normal world’ we would have raised our outlook for the overall year for sales and the operating result with this strong quarter, the solid order stock and the overall very positive mood towards Adidas.
So the annual forecasts remained unchanged for the time being. For 2025, management continues to expect a currency -adjusted sales increase in the high single -digit percentage range. Two -digit growth in the core brand Adidas is expected. The operating result should be increased to 1.7 to 1.8 billion euros.