Filippa K gets a new owner.
The OJ Holding Sweden took off Filippa K from its previous owner Novax, the company, which includes the Swedish brand Oscar Jacobson, announced on Tuesday. After the takeover, the financial conditions of which were not announced, Filippa K will still act as an independent label within the group.
Filippa K was founded in 1993 and sells its collections through his own shops, online and selected retailers: inside. In the past two years, Filippa K has passed a transformation with changes in the organization, the product range and brand positioning. The headquarters are in Stockholm and the brand is internationally active, with a strong focus on the European market.
Filippa K achieved sales of 436 million Swedish crowns (39.76 million euros) in 2024, but concluded with a loss of 39 million Swedish crowns (3.56 million euros).
“It was important for us that a strong owner would continue the brand. Novax has taken a new strategic course in recent years, and the sale of Filippa K is part of this realignment,” explains Carl Johan have Åkesson, Investment Manager at Novax.
“We are looking forward to a new, experienced owner with well -founded industry knowledge and a sharp insight into the Scandinavian fashion. Oscar Jacobson has proven that you can build brands with a clear identity and a long -term vision. We look forward to exploring the synergies together and can further strengthen the basis for further growth,” said Marie Forssenius, chief Executive Officer from Filippa K.
Richard Woodbridge, CEO of Oscar Jacobson, adds: “We are very happy to welcome Filippa K in the Oscar Jacobson family. This takeover fits seamlessly with our long-term strategy, both organically and carefully selected. Filippa K is a strong fashion brand with a minimalist design, a pronounced Scandinavian Handwriting and a clear commitment to responsible production – in accordance with our overarching ambitions.
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