The French brand Jacquemus continues its expansion strategy in the United States with the opening of a boutique in Los Angeles.
The 250 square meter store is located on the Melrose Avenue, the famous shopping street from Los Angeles. The brand has thus found its place in addition to several luxury and high-end brands such as A Bathing Ape and Acne Studios.
In a teaser full of allusions to the Hollywood cinema of the 1990s, the fashion brand announces the opening of its first business in Los Angeles. The opening was accompanied by a so -called Jacquendus Market on the Melrose Avenue.
Activation offered guests bouquets and banana ice cream and seasoned the experience by integrating a game. Some tickets that were hidden in the bouquets or the ice made it possible to go home with a gift that can be selected in the shop.
Despite the economic tensions due to the new tariffs, which are raised by the US government, the French brand cannot miss the United States. She opened a boutique in New York in October 2024 and created a retail experience around the bowling in March 2025 with the Neiman Marcus department store in Dallas.
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