On the texture there is a world map to transmit the internationality of the lap. The brand confirms the multi -year link with the competition
The new pink jersey of the Giro d’Italia di Cycling was presented in Verona. To sponsor it is Iuman, the new naming of the Intimissimi man brand, which therefore confirms the link with the competition. Matteo Veronesi, a member of the Board Oiverse, attended the presentation event; Alessandro Soave, General Manager Iuman; Paolo Bellino, CEO of RCS Sports & Events; Damiano Cunego, winner of the Giro d’Italia 2004 as well as representatives of the institutions, sponsors and media.
The pink shirt 2025
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The pink jersey of the Giro d’Italia 2025, designed and produced by Castelli, depicts a world map to convey the concept of internationality, as the competition was recognized last year as Ambassador of Made in Italy in the world by the Ministry of Foreign Affairs and International Cooperation.