The Italian fashion group Moncler Spa recorded a slight increase in sales in the first quarter of 2025
In the first quarter of 2025, Moncler recorded Group sales of 829 million euros, the parent company of the brands Moncler and Stone Island said on Wednesday. This corresponds to growth of one percent compared to the same period in the previous year.
“The beginning of the year was characterized by persistent macroeconomic and geopolitical complexities, which we continue to encounter our ‘Brand First’ strategy with great operational discipline and a strong focus,” said Moncler CEO Remo Ruffini. “This approach has made it possible for us to record solid growth in the direct-to-consumer channel for both brands in the first quarter, despite an exceptionally high comparison basis. In a scenario, we continue to concentrate even more on the implementation of our long-term vision for Moncler and Stone Island.”
Moncler: sales of 721.8 million euros
The proceeds from the Moncler brand amounted to 721.8 million euros and were two percent above the same period last year. With 630.5 million euros, the luxury outwear brand achieved around 87 percent of its sales in the sales channel Direct-to-consumer and was thus able to increase the area by four percent compared to the first quarter of 2024. The Wholesale revenues were 91.3 million euros and thus declined by five percent.
The performance of the brand in Asia continued – supported by positive trends in China and Japan – and was six percent above the same period last year. In Europe, the Middle East and Africa, sales decreased by one percent and in North and South America by two percent.
Stone Island: sales of 107.3 million euros
In the Stone Island brand, sales will amount to 107.3 million euros, which corresponds to a decrease of 5 percent compared to 113 million euros in the first three months of 2024. Stone Island was also able to grow in the Direct-to-Consumer business and had a increase in sales of twelve percent. The Wholesale turnover decreased by 19 percent compared to the previous year.
“The year has just started, and although the macroeconomic environment is still very unstable, our commitment, creativity and innovation will continue to determine our future path with surgical flexibility and financial strictness,” said Ruffini.
This article was used with digital tools translated.
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