The brand & other Stories belonging to the Swedish clothing group Hennes & Mauritz is expanding its presence in Austria. The label opens its second store in the country on Thursday.
Again, the capital Vienna chose the capital as a location. After the first branch was opened in Kärntner Strasse in 2018, the brand is now also presented at Neubaugasse 22-24. The new shop concept was used there, which is currently rolling out internationally.
Lina Söderqvist, Managing Director of the brand, commented on the recent reopening. “& Other Stories is pleased to open the next chapter in Vienna and reveal its new premises, which should bring both visions and collections to light,” she said in a statement. “We look forward to celebrating this new store and all Austrian customers: Inside to explore our new world.”
