MIlano, 15 Apr. (askanews)-It is the guest who shapes the future in the club of the sun, a point of reference in Italy for open-air tourism. Villages defined unique places between nature, fun and quality of life. It was a key year 2024, with constant investments on positioning, technology and disintermediation. “Club del Sole is a company that has been growing a lot in recent years, it has been setting ambitious objectives on growth both for external lines and in internal lines, so we are investing both to acquire and create greater heterogeneity at a group level and concretize our presence within the Italian regions in which we are already present with structures and we are trying to expand our panorama in favor of our customers in other Italian regions, in order to create more and more product to be proposed to propose to our Customer, “says Francesco Gondi, CEO of Club del Sole.” On the part of development on the internal lines, however, we are investing a lot on the part of communication and marketing “, he adds.
Looking to the future Club of the Sun, he intends to activate internationalization and opening of foreign locations, ordinary and extraordinary credit tools with over 167 million euros of investments in the period 2026-2028, with over 170 million euros of turnover expected in 2028 and over 35% of Ebitda Margin in 2028. “We want the customer to identify in our type of holiday, which is an Open Air holiday, a holiday that Customer in the center and that allows him to make a holiday completely in contact with nature, where thanks to our investments, there is a big union between the artificial and the natural and therefore the customer really lives an all -round experience, in contact with nature: in this way, making him come out of what is a bit the congestion of the big cities and of this great speed that we are forced to live every day being hyperconnex and hypercolled “, declares.
In particular, in one of the four new categories of Villaggi Club del Sole, in the Easy Camping Village, a ‘digital detox’ area will be created to get out a bit from what is the frenetic, hyperconnex life of the city. “And you can rediscover what was a bit of the 70s, 80s, completely disconnected and free and simply related to their desire to stay in the middle of nature, with their family, with their friends, leaving the concept of digital”, says.
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