The luxury goods group Christian Dior generated sales of 20.3 billion euros in the first quarter of 2025, an easy decline compared to the previous year’s value of 20.69 billion euros. The company cited the company the “disturbed geopolitical and economic environment”, which continues to press the business.
The decline corresponds to a minus of two percent compared to the first quarter of 2024. The decline in the wine & spirits segment was particularly clear, which recorded a decline in sales of eight percent and thus contributed significantly to the overall minus. The important segment fashion & leather goods was also affected. Sales fell from 10.49 billion euros to 10.1 billion euros, a decline of four percent. However, the company emphasized the “good resistance” of this category, which was supported by “strong growth in the purchases in Japan”.
On the other hand, the areas of Parfum & Cosmetics showed stability with largely constant sales of 2.18 billion euros and watches & jewelry, which ended with a marginal plus from one percent to 2.48 billion euros. The Selective Retailing area also remained stable at 4.19 billion euros.
The Selective Retailing segment benefited in particular from the strong performance of the stationary trade in the Sephora cosmetic chain and the expansion of Christian Dior’s retail network, especially in North America. In addition, the group implemented measures to strengthen its department stores La Samaritaine and Le Bon Marché. The latter benefited from a newly introduced differentiation strategy and a common management structure that, according to companies, contributed to a successful start to the year.
From a region, Europe showed the strongest performance. There was a slight drop in sales in the United States – despite good results in the areas of fashion & leather goods and watches & jewelry. Japan also recorded a decline compared to the previous year, but benefited from the increased consumption of Chinese customers: on the inside.
This article was used with digital tools translated.
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